PROJECT: Styling and conceptual editorial about ordinary objects and the beauty of alternative perception
'AMIDST THE ORDINARY'
The editorial is about a rag-a-muffin doll who finds herself in an old abandoned factory through her wandering ways. The set uses gunny bags, piles of old newspaper, jute ropes, wooden crates and broken stools. In addition the set is dimly lit by broken and old incandescent bulbs.
The rag-a-muffin doll finds herself at home in this abandoned workshop, in awe of everything that surrounds her. The concept highlights her appreciation of mundane everyday objects and the beauty she finds amidst these ordinaries.