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Abstract concepts, wordplay and strong narratives turn practical ideas into emotional life experiences.
When it comes to story-selling, I believe that the content consumer should ideally get both a material and mental take-away. Knowledge is attractive and keeps the consumer coming back for more!

PERMANO
Jan 2021
 
Web Content & Blog Mgmt

Permano is a Made in Italy, sustainable luxury, hand sanitizer brand

The project involves defining the brand identity to develop the website content. Phase two focuses on creating a brand blog, maintaining an editorial calendar along with editing and publishing freelancer articles

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LESS IS MORE
June 2020
 
Brand Journalism & PR Project

Developed for the brand Letasca during the pandemic, as a means to empathise with the consumer's evolving needs

The project involved a series of gifting activities of the iconic vest with six flyers, each making a statement about Less is more and how the brand relates to that ethos

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DAILY QUARANTINE ADVENTURES
March 2020
 
Community Engagement

A customer retention and engagement project launched during the pandemic, encouraging clients who had purchased a Letasca multi-pocket vest in the past, to showcase what new daily essentials they use during a lockdown

From masterchefs to laundry laurettes, customers and the team of Letasca didn't disappoint

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WE DESIGN OBJECTS NOT GARMENTS
July 2020
 
Brand Journalism

Press release and editorial concept for the brand Letasca, known for its utilitarian and technical garments

The project involved working with a photographer to define the sets and styles that can make this statement more powerful

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MADE TO LAST
June 2019
 
Brand Message & Adv Campaign

Italian menswear brand Letasca is known for functional premium quality garments that can accompany the wearer for years

 

The brand statement 'Made to Last' is a play on the durability and longevity of the styles due to highest quality of fabrics. This ensures the brand has a lower carbon footprint, which is portrayed in series of smart advertisements

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MAN VS NATURE
Sept 2020
 
Editorial Project

Press release and editorial concept for the launch of the Letasca SS21 collection

A series of social media excerpts of the whole press release along with the entire concept are showcased here

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L'OFFICIEL MAGAZINE
March 2018
 
Editorial Project

Conceptual styling editorial for an emerging Italian designer Miranda Hochkoeppler, in collaboration with L'Officiel Italia

Project involves concept moodboard, style boards, photographs and a launch to market strategy for the designer's label

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ZIVAME | LINGERIE BRAND
Oct 2016 - July 2017
 
Content Marketing

Zivame is an Indian-based lingerie brand that sells both online and offline

My work for the brand involved blog features under the alias of in-store stylists, content marekting with SEO, retail copywriting, planning of editorial calendars and digital hotspot events

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OBJECTIFICATION
Sept 2015
 
Editorial Project

The fascination of daily objects that has a rag-a-muffin doll staying in an industrial warehouse her whole life. 

The project involves set design, concept and moodboard, garment construction from gunny bags - all pre-production to post-production activities 

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TYPETEASE | A COMIC BOOK
April 2015
 
Graphic & Typography Project

Type-Tease is a short comic book that portrays a typographical tiff between serif and sans serif fonts

Project involved storyboards, layout, concept, research and execution from designing to printing

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