Abstract concepts, wordplay and strong narratives turn practical ideas into emotional life experiences.
When it comes to story-selling, I believe that the content consumer should ideally get both a material and mental take-away. Knowledge is attractive and keeps the consumer coming back for more!
PERMANO
Jan 2021
Web Content & Blog Mgmt
Permano is a Made in Italy, sustainable luxury, hand sanitizer brand
The project involves defining the brand identity to develop the website content. Phase two focuses on creating a brand blog, maintaining an editorial calendar along with editing and publishing freelancer articles
LESS IS MORE
June 2020
Brand Journalism & PR Project
Developed for the brand Letasca during the pandemic, as a means to empathise with the consumer's evolving needs
The project involved a series of gifting activities of the iconic vest with six flyers, each making a statement about Less is more and how the brand relates to that ethos
DAILY QUARANTINE ADVENTURES
March 2020
Community Engagement
A customer retention and engagement project launched during the pandemic, encouraging clients who had purchased a Letasca multi-pocket vest in the past, to showcase what new daily essentials they use during a lockdown
From masterchefs to laundry laurettes, customers and the team of Letasca didn't disappoint
WE DESIGN OBJECTS NOT GARMENTS
July 2020
Brand Journalism
Press release and editorial concept for the brand Letasca, known for its utilitarian and technical garments
The project involved working with a photographer to define the sets and styles that can make this statement more powerful
MADE TO LAST
June 2019
Brand Message & Adv Campaign
Italian menswear brand Letasca is known for functional premium quality garments that can accompany the wearer for years
The brand statement 'Made to Last' is a play on the durability and longevity of the styles due to highest quality of fabrics. This ensures the brand has a lower carbon footprint, which is portrayed in series of smart advertisements
MAN VS NATURE
Sept 2020
Editorial Project
Press release and editorial concept for the launch of the Letasca SS21 collection
A series of social media excerpts of the whole press release along with the entire concept are showcased here
L'OFFICIEL MAGAZINE
March 2018
Editorial Project
Conceptual styling editorial for an emerging Italian designer Miranda Hochkoeppler, in collaboration with L'Officiel Italia
Project involves concept moodboard, style boards, photographs and a launch to market strategy for the designer's label
ZIVAME | LINGERIE BRAND
Oct 2016 - July 2017
Content Marketing
Zivame is an Indian-based lingerie brand that sells both online and offline
My work for the brand involved blog features under the alias of in-store stylists, content marekting with SEO, retail copywriting, planning of editorial calendars and digital hotspot events
OBJECTIFICATION
Sept 2015
Editorial Project
The fascination of daily objects that has a rag-a-muffin doll staying in an industrial warehouse her whole life.
The project involves set design, concept and moodboard, garment construction from gunny bags - all pre-production to post-production activities
TYPETEASE | A COMIC BOOK
April 2015
Graphic & Typography Project
Type-Tease is a short comic book that portrays a typographical tiff between serif and sans serif fonts
Project involved storyboards, layout, concept, research and execution from designing to printing
