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It is said that strategy is choosing what not to do. However I believe, strategy is about doing everything you can but at exactly the right moment.
PERMANO #onthego
Mar 2021-22
Paid Social Ads Strategy
Permano is a premium hand care that creates natural, fragrant, solutions for an elevated hand hygiene experience. The brand is Made in Italy with locally sourced ingredients
This is digital marketing strategy for Facebook
& Instagram ads, including campaign structure, audience definition, creatives, budget allocation and influencer marketing
PERMANO
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Mar 2020
Newsletter Automation
Permano is a premium hand sanitizer brand that creates natural, fragrant, spray soluions for an elevated hand hygiene experience. The brand is Made in Italy with locally sourced ingredients
The project focuses on a 360 degree automation of newsletters from welcome-onboarding of customers to post-purchase loyalty emails
MESSAGE IN A BOTTLE
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Sept 2019
Community Engagment
Devised as a customer retention marketing activity for the e-commerce apparel brand Letasca, with a focus on a targetted Italian audience
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Select existing customers of the brand are gifted a bottle with a graphical 'treasure' map rolled up inside it. The map displays a series of 3 activities that upon completion could result in the customers winning a mystery box
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RENT-A-VEST AT MILAN DESIGN WEEK
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Oct 2019 - Apr 2020
Campaign Strategy
Milan Design Week is a city-wide fair of exhibitions in brand's showrooms, museums, and design studios, open for all to visit. Design Week attracts tourists from all over Europe.
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Rent-a-Vest is a temporary rental business model developed for the utilitarian menswear brand, Letasca, that designs multi-pocket vests which allow users to carry&wear all daily objects from day to night, eliminating the need for a backpack
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LETASCA X PIRELLI | BRAKE THE STEREOTYPE
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Oct 2019
Collaboration Launch & Communication Plan
Italian street-luxe menswear brand Letasca collaborates with cyce brand Pirelli to drop a capsule of self-packable rain-proof outerwear for daily commuters
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The project involves a marketing plan for the launch of the collaboration in select European countries such as Italy, Germany and Netherlands where the biking culture is predominant
LETASCA X MMI | WEAR TECH FEEL LUXE
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June 2019
Collaboration Launch & Communication Plan
Mr&Mrs.Italy x Letasca is a collaboration between a unisex luxury outerwear brand and utility menswear brand. The capsule launched in select cities of Asia, Italy and North America
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The project involves digital marketing activities on social advertising platforms, newsletter planning and press releases
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UNCAMOUFLAGED
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Apr 2019
Social Media Campaign
Uncamouflaged is an influencer social media campaign planned for the launch of a new product called the Hunt Vest, for the brand Letasca​
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The campaign involves a series of influencers all over Europe, who are gifted the style, along with a statement and hashtag and a specific calendar of posting content
SNEAKERVEST
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Oct 2019
Pop-up Store & Marketing Plan
Sneakerness is an annual festival for sneakerheads with experiential stalls, shoes on sale and product launches by brands
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'SneakerVest' is a project by Letasca for Sneakerness. Leveraging the brand's iconic vests and customising them with colour schemes and details from classic and popular sneakers to attract a new niche audience to Letasca
SERGIO ROSSI
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May 2018
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Collaboration & Communication Strategy
Developed in collaboration with Domus Academy for the brand Sergio Rossi, this project is a proposal of four brand collaborations: Sergio Rossi x NARS, Sergio Rossi x Jo Malone, Sergio Rossi x Fleur Du Mal and Sergio Rossi x Swarovski
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It involves a detailed programme, from defining a concept of each collaboration, to events and marketing activities along with a calendar
VERSUS VERSACE
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Sept 2017 - Oct 2018
Business Model & Marketing Plan
Versus is an italian street luxe brand by Donatella Versace that in influenced by underground music, and punk culture
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The proposal for the brand involves a new sales and business model similar to that of a world tour. It also includes structuring and redefining of the brand identity
ANTONIOLI IN CHINA
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Nov - Dec 2017
Brand Launch in Chinese Market
Antonioli is a multi-brand luxury boutique in Milan and other select Italian cities that is studying the prospect of launching in China
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The proposal for the brand involves a study of the Chinese consumer, a proposal for the brand launch - from location, brand portfolio, merchandising plan, communication stratagies and launch
REVITALISING KHADI
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April 2015
Branding Concept, Logo, Retail
A project launched by the Government of Karnataka to change the perception of Khadi as a historical handloom to a trendy eco-conscious material for the new generation
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The proposal involves a research study on Khadi during the Indian Independance struggle and now, along with a new start-up brand called 'Thread-sense', that is built on the concept of 'perfectly imperfect'
TREND FORECASTING SS/16
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June - July 2015
Socio-cultural Research & Trend Analysis
A series of trend stories predicted after socio-cultural and psychologocal research for the seasons SS16 and FW16/17, under the guidance of FDCI trend researcher, Harleen Sabarwal
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Trend stories involve, concept, research, colour palettes and combos, styles and looks and also fabric selections
HORTICULTURE TRAINING CENTRE
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Sept 2015
Branding, Concept & Packaging
HTC is a nursery and therapeutic gardening centre for physically handicapped people
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The project involves re-branding HTC as a premium nursery and gardening brand with a new logo, concept, packaging for seeds and signage at the location
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