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It is said that strategy is choosing what not to do. However I believe, strategy is about doing everything you can but at exactly the right moment.

PERMANO #onthego

Mar 2021-22
 
Paid Social Ads Strategy

Permano is a premium hand care that creates natural, fragrant, solutions for an elevated hand hygiene experience. The brand is Made in Italy with locally sourced ingredients

This is digital marketing strategy for Facebook
& Instagram ads, including campaign structure, audience definition, creatives, budget allocation and influencer marketing

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PERMANO
Mar 2020
 
Newsletter Automation

Permano is a premium hand sanitizer brand that creates natural, fragrant, spray soluions for an elevated hand hygiene experience. The brand is Made in Italy with locally sourced ingredients

The project focuses on a 360 degree automation of newsletters from welcome-onboarding of customers to post-purchase loyalty emails

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MESSAGE IN A BOTTLE
Sept 2019
 
Community Engagment

Devised as a customer retention marketing activity for the e-commerce apparel brand Letasca, with a focus on a targetted Italian audience

Select existing customers of the brand are gifted a bottle with a graphical 'treasure' map rolled up inside it. The map displays a series of 3 activities that upon completion could result in the customers winning a mystery box

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RENT-A-VEST AT MILAN DESIGN WEEK
Oct 2019 - Apr 2020
 
Campaign Strategy

Milan Design Week is a city-wide fair of exhibitions in brand's showrooms, museums, and design studios, open for all to visit. Design Week attracts tourists from all over Europe.

Rent-a-Vest is a temporary rental business model developed for the utilitarian menswear brand, Letasca, that designs multi-pocket vests which allow users to carry&wear all daily objects from day to night, eliminating the need for a backpack

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LETASCA X PIRELLI | BRAKE THE STEREOTYPE
Oct 2019
 
Collaboration Launch & Communication Plan

Italian street-luxe menswear brand Letasca collaborates with cyce brand Pirelli to drop a capsule of self-packable rain-proof outerwear for daily commuters

The project involves a marketing plan for the launch of the collaboration in select European countries such as Italy, Germany and Netherlands where the biking culture is predominant

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LETASCA X MMI | WEAR TECH FEEL LUXE
June 2019
 
Collaboration Launch & Communication Plan

Mr&Mrs.Italy x Letasca is a collaboration between a unisex luxury outerwear brand and utility menswear brand. The capsule launched in select cities of Asia, Italy and North America

The project involves digital marketing activities on social advertising platforms, newsletter planning and press releases

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UNCAMOUFLAGED
Apr 2019
 
Social Media Campaign

Uncamouflaged is an influencer social media campaign planned for the launch of a new product called the Hunt Vest, for the brand Letasca

The campaign involves a series of influencers all over Europe, who are gifted the style, along with a statement and hashtag and a specific calendar of posting content

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SNEAKERVEST
Oct 2019
 
Pop-up Store & Marketing Plan

Sneakerness is an annual festival for sneakerheads with experiential stalls, shoes on sale and product launches by brands

'SneakerVest' is a project by Letasca for Sneakerness. Leveraging the brand's iconic vests and customising them with colour schemes and details from classic and popular sneakers to attract a new niche audience to Letasca

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SERGIO ROSSI
May 2018
Collaboration & Communication Strategy

Developed in collaboration with Domus Academy for the brand Sergio Rossi, this project is a proposal of four brand collaborations: Sergio Rossi x NARS, Sergio Rossi x Jo Malone, Sergio Rossi x Fleur Du Mal and Sergio Rossi x Swarovski

It involves a detailed programme, from defining a concept of each collaboration, to events and marketing activities along with a calendar

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VERSUS VERSACE
Sept 2017 - Oct 2018
 
Business Model & Marketing Plan

Versus is an italian street luxe brand by Donatella Versace that in influenced by underground music, and punk culture

The proposal for the brand involves a new sales and business model similar to that of a world tour. It also includes structuring and redefining of the brand identity

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ANTONIOLI IN CHINA
Nov - Dec 2017
 
Brand Launch in Chinese Market

Antonioli is a multi-brand luxury boutique in Milan and other select Italian cities that is studying the prospect of launching in China

The proposal for the brand involves a study of the Chinese consumer, a proposal for the brand launch - from location, brand portfolio, merchandising plan, communication stratagies and launch

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REVITALISING KHADI
April 2015
 
Branding Concept, Logo, Retail

A project launched by the Government of Karnataka to change the perception of Khadi as a historical handloom to a trendy eco-conscious material for the new generation

The proposal involves a research study on Khadi during the Indian Independance struggle and now, along with a new start-up brand called 'Thread-sense', that is built on the concept of 'perfectly imperfect'

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TREND FORECASTING SS/16
June - July 2015
 
Socio-cultural Research & Trend Analysis

A series of trend stories predicted after socio-cultural and psychologocal research for the seasons SS16 and FW16/17, under the guidance of FDCI trend researcher, Harleen Sabarwal

Trend stories involve, concept, research, colour palettes and combos, styles and looks and also fabric selections

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HORTICULTURE TRAINING CENTRE
Sept 2015
 
Branding, Concept & Packaging

HTC is a nursery and therapeutic gardening centre for physically handicapped people

The project involves re-branding HTC as a premium nursery and gardening brand with a new logo, concept, packaging for seeds and signage at the location

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