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ARTICLES: Content marketing and blog features on the intersection between fashion, sustainability and the climate crisis for Green is the New Black
CLOTHING DONATIONS, SECOND-HAND TRADE & CIRCULARITY CLAIMS: THE CONFUSING TRUTH
Conversations around the backlash against improperly donated clothes are not novel. The critical gaze cast upon the west, for using low-income countries as dumping grounds, has not softened.
IS DIGITAL FASHION FOR OR AGAINST THE PLANET?
From gaming skins, AR filters to 3D garments and blockchain-powered supply chain transparency: digital fashion is evolving. Newness pops up in the Metaverse and between the hype and sheer volume of innovation, much is lost in translation.
AYURVEDA, BUT MAKE IT FASHION
Many small home businesses in rural parts of India have carried the traditional know-how of imbuing clothing with Ayurvedic properties across generations. But now it is fashionable.
GOVERNMENTS ARE DEBATING ECO-LABELS & GARMENT IDs. ARE WE FINALLY AT FARM-TO-CLOSET TRACEABILITY?
Until recently, eco-labelling on clothing has been a voluntary disclosure by fashion brands. But with climate neutrality on every government’s agenda, fashion too is under legislative scrutiny.
CAN VIRTUAL FASHION INFLUENCERS ADVOCATE FOR SUSTAINABILITY?
3D digital garments are modelled onto virtual influencers with idealistic-fictional personas. Many of these icons exist in the Metaverse with upto 3 million followers on social media.
COULD LAZINESS BE IN THE WAY OF SUSTAINABILITY?
Today, a limitless vocabulary expounding sustainable intentions of greenwashing brands, has rendered consumers complacent and a tad ignorant of reality. Conscious shoppers are caught amidst this war of words and efforts have been reduced to acts of slactivism.
INDIGENOUS PRACTICES FUEL TODAY'S SUSTAINABLE FASHION
Farm-to-closet, organic clothing, made-to-order: take away the buzz from these words and in their simplest sense, they reflect the traditional clothing practices of indigenous communities.
IT IS NO LONGER ACCEPTABLE TO REMAIN IGNORANT OF EARTH OVERSHOOT DAY
Consumerism is at its worst, we have basically robbed the Earth of its natural resources for the year 2022, and it seems like we don’t care that we did.
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