PROJECT: Visual identity and packaging design for a horticulture training centre and nursery that employs handicapped people - as a means of providing them with a therapeutic livelihood

HTC-LOGO1.jpg
HTC-LOGO2a.jpg
HTC-LOGO2.jpg
HTC-LOGO5.jpg

VISUAL IDENTITY

 

Two proposed concepts > the first focused on eliminated the colour green, synbolic of nature, from the logo design, as a way of relating with the handicapped employees.

 

The second concept uses a chain of human stick figures as veins of a leaf, symbolising growth of the community emplyed at the centre and also relevance to nature

htc-pkg5.jpg
htc-pkg11.jpg
htc-pkg7.jpg
htc-pkg13.jpg

PACKAGING DESIGN

 

 

Seed packaging made interactive and premium with the goal to reposition and change the brand's perception. Discover  prototypes from conical packaging in cylindrical containers to sleek wallet-like designs or leaf-lookalikes