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PROJECT: Visual identity and packaging design for a horticulture training centre and nursery that employs handicapped people - as a means of providing them with a therapeutic livelihood
VISUAL IDENTITY
Two proposed concepts > the first focused on eliminated the colour green, synbolic of nature, from the logo design, as a way of relating with the handicapped employees.
The second concept uses a chain of human stick figures as veins of a leaf, symbolising growth of the community emplyed at the centre and also relevance to nature
PACKAGING DESIGN
Seed packaging made interactive and premium with the goal to reposition and change the brand's perception. Discover prototypes from conical packaging in cylindrical containers to sleek wallet-like designs or leaf-lookalikes
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