PROJECT: Letasca x Mr&MrsItaly is a collaboration between two fashion brands - one technical and the other luxury. The project involves a marketing strategy, concept copy, social media etc.

'WEAR TECH FEEL LUXE'

Inspired by iconic military wear, the Letasca x Mr & Mrs. Italy collaboration drops unisex, pop-luxury outerwear with a functional and technical upgrade.

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AUDIENCE

Younger, updated, unconventional metropolitan explorers who love affordable luxury and are attracted to statement-making styles that can function as more than fashion.

  

Launched in a selection of Mr&MrsItaly boutiques - Asia, Italy, North America +  e-store. 

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OFFERING

The collaboration merges luxury pop-fashion with tech-utility construction, proposing a new style code: tech-luxe. Launched as a capsule of 4 items > a transformable parka, a tech-vest, a field jacket and a utility bomber

 

Transformable outerwear - a parka with a removable bottom becomes a jacket, which has detachable sleeves that when removed make it a tech-vest.

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STRATEGY & ANALYSIS OVERVIEW

 

A scheduled calendar of marketing assets for the collaboration launch include: a landing page on both brand's websites, a press kit, series of B2B & B2C newsletters, Instagram advertisements, sponsored posts and stories

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