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PROJECT: Letasca x Pirelli is a collaboration between a menswear and cycle brand, designing functional garments for daily commuters. The project involves marketing strategy, concept copy, social media etc.
LETASCA X PIRELLI | COLLABORATION
BRAKE THE STEREOTYPE
Roadie. Urban Cyclist. Adventurist. Athlete. Me.
Wear your attitude when you ride.
The Letasca x Pirelli collab combines style and utility in more ways than one.
Transformable, self-packable and rain-proof outerwear to pair with your tech-updated ride.
THERE’S MORE THAN ONE REASON TO WANT LETASCA X PIRELLI
With a multi-pocket vest, ditch your backpack to carry & wear all your essentials – you’ll never be bike-robbed again.
With a transformable water-proof cape, ride easy in the rain – you’ll always feel like a superhero.
Don’t worry about using the brake, coz’ people will stop and stare – you’ll never be late anywhere.
THE PRODUCTS OF THE COLLABORATION
Transformable Vest: Multi-pocket vest, with hidden / detachable cape in back pocket
Rain-proof Cape: Tech-utility rain-proof cape with transparent inserts for extra visibility
Self-packable Outerwear: Cape that folds into a pocket and transforms into a bag
COLLABORATION LAUNCH STRATEGY
The collaboration was launched in partnership with Pirelli's Cycl-E around initiative where cycles are rented to tourists at premium and luxury hotels to encourage 'eco-conscious' sight-seeing around the city
Activities include a landing page on both brand's websites, marketing advertisements, social media and newsletters >
RESULTS
The collaboration was launched on digital channels with a landing page on both brand's websites and paid advertisement on Facebook and Instagram. All sales were made through Pirelli e-commerce.
Over a span of 3 days, the advertisements generated over 300+ sessions to the landing page on the Letasca website, a reach of 16.5k and a cost per result on landing page views of less than 1 euro.
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