PROJECT: Letasca x Pirelli is a collaboration between a menswear and cycle brand, designing functional garments for daily commuters. The project involves marketing strategy, concept copy, social media etc.

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LETASCA X PIRELLI | COLLABORATION

BRAKE THE STEREOTYPE

Roadie. Urban Cyclist. Adventurist. Athlete. Me.
Wear your attitude when you ride.


The Letasca x Pirelli collab combines style and utility in more ways than one.
Transformable, self-packable and rain-proof outerwear to pair with your tech-updated ride.

 

 

THERE’S MORE THAN ONE REASON TO WANT LETASCA X PIRELLI


With a multi-pocket vest, ditch your backpack to carry & wear all your essentials – you’ll never be bike-robbed again.
 

With a transformable water-proof cape, ride easy in the rain – you’ll always feel like a superhero.
 

Don’t worry about using the brake, coz’ people will stop and stare – you’ll never be late anywhere.

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THE PRODUCTS OF THE COLLABORATION

Transformable Vest: Multi-pocket vest, with hidden / detachable cape in back pocket


Rain-proof Cape: Tech-utility rain-proof cape with transparent inserts for extra visibility


Self-packable Outerwear: Cape that folds into a pocket and transforms into a bag

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COLLABORATION LAUNCH STRATEGY

 The collaboration was launched in partnership with Pirelli's Cycl-E around initiative where cycles are rented to tourists at premium and luxury hotels to encourage 'eco-conscious' sight-seeing around the city

 


Activities include a landing page on both brand's websites, marketing advertisements, social media and newsletters >

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RESULTS

 The collaboration was launched on digital channels with a landing page on both brand's websites and paid advertisement on Facebook and Instagram. All sales were made through Pirelli e-commerce. 

Over a span of 3 days, the advertisements generated over 300+ sessions to the landing page on the Letasca website, a reach of 16.5k and a cost per result on landing page views of less than 1 euro.