PROJECT: Editorial shooting and awareness campiagn strategy for an emerging fashion designer based in Milan

Designer: Miranda Hochkoeppler | Photographer: Alex Dani

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EDITORIAL CONCEPT

 

State of Mind / 'Stuck in a life of order and discipline, waiting to unleash and embrace the chaos within'

 

The editorial transitions over four phases, each shows progression, beginning with confinement and ending in complete freedom

 

The four stages:

Dystopia

Progression

Breaking Point

Emergence

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STYLING MOODBOARDS

 

Keywords representing the designer's DNA: nostalgic yet modern, order vs disorder, neutrality, textural delicacy

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AWARENESS CAMPAIGN & COMM. STRATEGY FOR DESIGNER

 

The strategic activities include a virtual showroom to showcase styles and inspiration, episodic digital content on social media and large scale interactive projects asking fashion industry professionals to share their 'state of mind' from which top picks would be showcased at an exhibition

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