PROJECT: Editorial shooting and awareness campiagn strategy for an emerging fashion designer based in Milan
Designer: Miranda Hochkoeppler | Photographer: Alex Dani
State of Mind / 'Stuck in a life of order and discipline, waiting to unleash and embrace the chaos within'
The editorial transitions over four phases, each shows progression, beginning with confinement and ending in complete freedom
The four stages:
Keywords representing the designer's DNA: nostalgic yet modern, order vs disorder, neutrality, textural delicacy
AWARENESS CAMPAIGN & COMM. STRATEGY FOR DESIGNER
The strategic activities include a virtual showroom to showcase styles and inspiration, episodic digital content on social media and large scale interactive projects asking fashion industry professionals to share their 'state of mind' from which top picks would be showcased at an exhibition