top of page

PROJECT: Contributing writer for NOWFASHION, which is a Milan-based magazine that focuses on fashion news and features

kering fashion pact.jpg

IS KERING'S FASHION PACT MAKING HEADWAY?

 

A weightage of facts supporting the belief that The Fashion Pact is not the industry’s latest clean-up act or a cover-up for all the scrutiny it’s facing amidst growing eco-anxiety.

sabyasachi.jpg

INDIAN BRIDAL COUTURIER SABYASACHI COLLABS WITH H&M 

 

Featuring in the dreams of every Indian bride, Sabyasachi designs are as maximalist as they come yet catering to a repertoire of celebrities from Bollywood actresses to Oprah Winfrey. 

Re-commerce.jpg

RE-COMMERCE ACQUIRES A NEW CATEGORY: BEAUTY

 

From penny-pinching to being eco-conscious, the motives behind second-hand beauty buys have evolved after 2019 was declared the year of sustainability. 

new guards.jpg

IS NEW GUARDS GROUP SET TO BECOME THE KERING OF STREETWEAR ?

Backed by parent company Farfetch, New Guards Group began the new decade of 2020 with a shopping spree. 

tech behind fashion fakes.jpg

THE TECHNOLOGY BEHIND IDENTIFYING FASHION FAKES IN THE RESALE MARKET

 

Are counterfeits going to rise to the challenge or has the luxury knock-off industry finally been served?

new age textiles.jpg

NEW AGE TEXTILES: VEGAN FABRICS TO BIO-GARMENTARY 

 

Amidst all the green-vocab being passed around in the industry, are ‘vegan fabrics’, 'bio-garmentary' simply catch-phrases making themselves known in a tactile manner or catalysts for change? 

bottom of page