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PROJECT: Paid Social Media Marketing Startegy, with a focus on topical campaigns to generate traffic to the brand website and conversions (bottom-funnel)
TOPICAL CAMPAIGNS
STORE LAUNCH CAMPAIGN
Objective: Spread awareness about the brand's first physical retail outlet
Target: Pre-engaged audience segments located in the city
where the store in located.
Creative format: Dynamic carousels
PRODUCT EXPANSION CAMPAIGN
Objective: Drive traffic to the e-commerce store
Target: Lookalike audience, similar to site visitors and social-media engaged
Creative format: Dynamic carousels
MOTHER'S DAY SALES CAMPAIGN
Objective: Promotional ads to generate conversions during sales period
Target: Wide audience segmented by brand-specific interests and keywords
Creative format: Dynamic carousels
SUMMER SALES CAMPAIGN
Objective: Promotional ads to generate conversions during sales period
Target: Wide audience segmented by brand-specific interests and keywords
Creative format: Dynamic carousels
INSTAGRAM EDITORIAL PLAN
A scheduled calendar of visual assets for the brand's Instagram profile - posts, story and influencer content. The images are categorised based on sections focused on brand attributes and lifestyle aspirations of the audience
ANNUAL MARKETING STRATEGY
Situational & SWOT analysis of the brand's past digital marketing activities, product offering overview, audience dashboard, marketing mix with channel distribution, new initiatives for the next quarter and a campaign calendar
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