PROJECT: Paid Social Media Marketing Startegy, with a focus on topical campaigns to generate traffic to the brand website and conversions (bottom-funnel)

TOPICAL CAMPAIGNS

STORE LAUNCH CAMPAIGN

 

Objective: Spread awareness about the brand's first physical retail outlet 

Target: Pre-engaged audience segments located in the city

where the store in located. 

Creative format: Dynamic carousels

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PRODUCT EXPANSION CAMPAIGN

 

Objective: Drive traffic to the e-commerce store 

Target: Lookalike audience, similar to site visitors and social-media engaged 

Creative format: Dynamic carousels

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MOTHER'S DAY SALES CAMPAIGN

 

Objective: Promotional ads to generate conversions during sales period 

Target: Wide audience segmented by brand-specific interests and keywords 

Creative format: Dynamic carousels

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SUMMER SALES CAMPAIGN

 

Objective: Promotional ads to generate conversions during sales period 

Target: Wide audience segmented by brand-specific interests and keywords 

Creative format: Dynamic carousels

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INSTAGRAM EDITORIAL PLAN

A scheduled calendar of visual assets for the brand's Instagram profile - posts, story and influencer content. The images are categorised based on sections focused on brand attributes and lifestyle aspirations of the audience

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ANNUAL MARKETING STRATEGY

Situational & SWOT analysis of the brand's past digital marketing activities, product offering overview, audience dashboard, marketing mix with channel distribution, new initiatives for the next quarter and a campaign calendar

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