PROJECT: Market research and customer profiling of luxury shoe brand, Sergio rossi along with a Brand Collaboration Playbook of proposals with product offering, marketing strategy and launch-to-market calendars. In collaboration with Domus Academy

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PLAYBOOK FOR MARKET RESEARCH & CONSUMER PROFILING

A research on luxury market trends and consumerism, to help define a dialogue between the brand DNA, consumers and general population

 

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COLLABORATION CONCEPT

 

 

Constantly on her feet, barely time to breathe, yet tries to seek time to do things for herself. She's a lover, a dreamer and a realist who looks a challenge in the eye and winksw at it. The collaboration concept is a way for Sergio Rossi to indulge this woman by asking her a simple question: What if you could have an extra hour a day?

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COLLABORATION PROPOSAL 1 | SERGIO ROSSI X NARS

A capsule of classic shoes in shades of nude inspired by NARS cosmetics

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COLLABORATION PROPOSAL 2 | SERGIO ROSSI X SWAROVSKI

 

 

Transformable accessories from shoe clips to bag badges or brooches

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COLLABORATION PROPOSAL 3 | SERGIO ROSSI X FLEUR DU MAL

 

Experiential capsule of lingerie and heels / lounge footwear that match and can be tried on at a mobile git lounge where women can pamper themselves for a few hours or minutes during a busy day

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COLLABORATION PROPOSAL 4 | SERGIO ROSSI X JO MALONE

Sergio Rossi makes the feet look glam and pretty, but this collaboration is about a 'pamper hamper for them

VIEW ENTIRE PROJECT

SERGIO ROSSI​ / BRAND COLLABORATIONS

Create proposals for Sergio Rossi to collaborate with other brands from within the fashion universe or outside of it.

 

Concept: What would you do with 1 extra hour a day?

 

Collaboration Proposals:

1. NARS - nude heels in every shade of nude

 

2. Swarovski - detachable shoe accessories (re-purposed on bags/clothes)

3. Fleur Du Mal - Capsule Collection with lingerie brand in NY

4. Jo Malone - Gift hamper, fragrant soles, unique scent for SR  physical stores/presence

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