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PROJECT: Market research and customer profiling of luxury shoe brand, Sergio rossi along with a Brand Collaboration Playbook of proposals with product offering, marketing strategy and launch-to-market calendars. In collaboration with Domus Academy
PLAYBOOK FOR MARKET RESEARCH & CONSUMER PROFILING
A research on luxury market trends and consumerism, to help define a dialogue between the brand DNA, consumers and general population
COLLABORATION CONCEPT
Constantly on her feet, barely time to breathe, yet tries to seek time to do things for herself. She's a lover, a dreamer and a realist who looks a challenge in the eye and winksw at it. The collaboration concept is a way for Sergio Rossi to indulge this woman by asking her a simple question: What if you could have an extra hour a day?
COLLABORATION PROPOSAL 1 | SERGIO ROSSI X NARS
A capsule of classic shoes in shades of nude inspired by NARS cosmetics
COLLABORATION PROPOSAL 2 | SERGIO ROSSI X SWAROVSKI
Transformable accessories from shoe clips to bag badges or brooches
COLLABORATION PROPOSAL 3 | SERGIO ROSSI X FLEUR DU MAL
Experiential capsule of lingerie and heels / lounge footwear that match and can be tried on at a mobile git lounge where women can pamper themselves for a few hours or minutes during a busy day
COLLABORATION PROPOSAL 4 | SERGIO ROSSI X JO MALONE
Sergio Rossi makes the feet look glam and pretty, but this collaboration is about a 'pamper hamper for them
VIEW ENTIRE PROJECT
SERGIO ROSSI / BRAND COLLABORATIONS
Create proposals for Sergio Rossi to collaborate with other brands from within the fashion universe or outside of it.
Concept: What would you do with 1 extra hour a day?
Collaboration Proposals:
1. NARS - nude heels in every shade of nude
2. Swarovski - detachable shoe accessories (re-purposed on bags/clothes)
3. Fleur Du Mal - Capsule Collection with lingerie brand in NY
4. Jo Malone - Gift hamper, fragrant soles, unique scent for SR physical stores/presence
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