PROJECT: 'We design objects not garments' is a Letasca brand statement created in collaboration with set designer and photographer Mr.twodeers for the launch of the brand's FW20 collection
"Letasca finds itself in the practical space between contemporary and casual. The brand defines its styles as 'objects' rather than garments, since the approach is often oriented towards product design with iconic pieces that can be seen as wearable organisers. Features like multi-pocket functionality, durability and quality recall the similarity of the styles to objects while also stating another important brand value of 'Made to Last'. Commonly found objects & everyday items inspire the functional elements and accessories of each Letasca piece.
Taking a utilitarian approach, the brand balances its design aesthetics with technicality, expressed through fabrics and garment accessories. All functional elements & purposeful detailing are a refelction of the team's architectural and product design background. "